Entrants will be deemed to have accepted these terms and conditions, and agreed to be bound by them, when entering this Promotion. 

Who may enter:


This free prize draw (“Promotion”) is open to residents of the United Kingdom aged 18 or over.


Employees (or family members of employees) of any group company of the Promoter, companies associated with the Promotion and all affiliates of such companies may not enter this Promotion. 

How to enter:


To be eligible to enter, all entrants must have a valid Instagram account and be registered to compete in the London Marathon (“Entrant”). No purchase necessary for this Promotion.


To take part in this Promotion, Entrants must:


make a post to Instagram including:


the hashtag #MadeToMove; and 


tagging themselves (e.g. @HANDLE); and 


arrange for 10 unique friends to “run a mile” with them. Friends can “run a mile” by:


posting an image of the themselves to Instagram showing the friend running a mile or otherwise exercising (or other evidence, such as including screenshots of fitness apps evidencing such) on Instagram, and including the


hashtag #MadeToMove; and 


the Instagram handle of the Entrant; or


attending one of the Promoter’s activation sites (either at the London Marathon Expo or other Promotional stand (at various dates and locations across London)) and: 


cycle or run 1 mile on the exercise machine provided; 


fill out a form provided by the Promoter’s representatives (including details of the Instagram handle of the Entrant and personal details of the friend).


The time of Entry is deemed to be the time the 10th Friend Mile is received by the Promoter.


Entries must be received between 13th February 2017 and 26th  April 2017 (“Promotional Period”). All dates and times in these terms and conditions are UK time.


Maximum of 1 entry per person. Maximum 1 prize per person.


Members of the public can submit a maximum of 1 Friend Mile, per corresponding Entrant, per unique exercise contribution, per day. For the avoidance of doubt, one person can validly submit more than one Friend Mile per day, but each must relate to a different exercise contribution, and must not include the Instagram handle of the same Entrant more than twice in one day. For the avoidance of doubt, Entrants may submit Friend Miles for other Entrants other than themselves.

Winner selection and notification:


There are two different types of prizes to be won, a Charity Prize and a Holiday Prize.

Charity prize:


Each Charity Prize is a £1,000.00 donation made by the Promoter to a registered charity of the winner’s choice (“Charity Prize”). The Promoter will donate the Charity Prize via the winner’s Just Giving or Virgin Money Giving page (if any). If the winner does not have a Just Giving or Virgin Money Giving page, the donation will be paid via Credit Card directly to the charity. The selected charity must be registered with the government Charity Commission register.


There will be 3 draws for the Charity Prizes, each for 15 winners (total 45 Charity Prizes to be won). The winners will be selected at random (under the supervision of an independent person) from all complete, correct and eligible Entries received during the following periods within the Promotional Period:

Draw Number
Entry period
0:00am 13th February 2017 to 11.59pm 2nd March 2017
0:00am 3rd March 2017 to 11.59pm 23rd March 2017
0:00am 24th March 2017 to 11.59pm 26th April 2017

For the avoidance of doubt, any person who wins a Charity Prize will be ineligible to win a subsequent Charity Prize or the Holiday Prize. 

Holiday prize: 


In addition, there will be 1 draw for 1 Holiday Prize to be selected at random (under the supervision of an independent person) from all complete, correct and eligible Entries received during the Promotional Period.


The Holiday Prize is a weekend away for 2 to a luxury weekend away valued up to £2,000.00 (“Holiday Prize”).


The Holiday Prize is a weekend away for two at a location within the United Kingdom selected by the Promoter in its sole discretion. The date of the Holiday Prize is to be agreed between the winner and Promoter but must be taken prior to 30 June 2018 and is subject to booking availability. Prize cannot be taken during school holidays, public holidays or peak periods unless otherwise agreed with the Promoter in its sole discretion. Prize includes 1 night twin share accommodation only with breakfast and 1 spa treatment per guest (capped at £100 per treatment, non-cash refundable). Spending money, meals, taxes, insurance, transport, transfers, items of a personal nature (including but not limited to additional room charges such as pay per view movies, laundry, room service, telephone calls), any upgrades or additional nights and all other ancillary costs are not included and are the responsibility of the winner. During the entire duration of the prize, any person under 18 years of age must be accompanied by their nominated parent or legal guardian. For the avoidance of doubt, the winner’s guest must either be 18 years or over, or the winner must be the legal guardian of the guest. The winner (and any companion) must depart from and return to the same point of departure and must travel together. Itinerary to be determined by the Promoter in agreement with the winner but in the event that agreement cannot be reached, the Promoter reserves the right to determine the itinerary. Subject to the terms and conditions of the participating prize provider(s), in the event that for any reason whatsoever a prize winner does not, once the prize has been booked, take the prize or an element of the prize at the time stipulated, then the prize or that element of the prize will be forfeited by the prize winner and cash will not be awarded in lieu of the prize or that element of the prize.

All winners and prizes:


If the potential winner does not respond within the specified period, does not provide the requested personal information or is not otherwise able to accept the prize, the winner will forfeit their prize in its entirety and an alternative winner will be selected and notified. 


The Promoter reserves the right to substitute any prizes (or any part of the prizes) for a prize or prizes of equivalent or greater monetary value if this is necessary for reasons beyond its reasonable control. There is no cash alternative to the prizes (or any part of the prizes) and unless the Promoter agrees otherwise in writing the prizes are non-refundable and non-transferable. 


Third party terms and conditions apply to parts of the prizes where applicable.


Details of prize winners’ names and county will be available for one month after the close of this Promotion by writing to the Promoter at the address set out below and stating the name and date of the Promotion.



There are certain things for which the Promoter does not accept any liability to you, and these are explained in the next two paragraphs. The law does not allow the Promoter to exclude or limit its liability for some things, such as death or personal injury caused by its negligence, or loss caused by a false statement where the statement is made fraudulently. The Promoter accepts full liability for these matters and all matters for which it cannot, under English law, exclude or limit its liability. Otherwise, the exclusions of liability described below will apply. References to the “Promoter” include all of the Promoter’s associated companies, agents or any other third party involved in the Promotion.


The Promoter will not be responsible for (and will have no liability in connection with) occurrences beyond the Promoter’s control, including but not limited to:


any postponement or cancellation of the Promotion or prize;


any changes to prize;


damage, loss, injury suffered by any entrant entering the promotion or as a result of accepting any prize;


problems with the allotment or dispatch of prizes (such the Promoter not being able to contact the intended recipient); and


any act, omission or default of any third party supplier.


The Promoter does not accept responsibility for network, computer, hardware or software failure of any kind, which may affect the sending, receipt or processing of your entry.


If this Promotion is unable to run as planned due to computer virus, network/technical/communications failure, tampering or any cause beyond the Promoter’s reasonable control, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion or invalidate any affected entries (subject to any written directions given under applicable law). Entries must not be made through agents on behalf of the entrant or third parties or any automated entry software or any other means which allows an entrant to automatically enter repeatedly. Incomplete entries will be disqualified and will not be counted.


Entries must not be made through agents or third parties. Incomplete entries will be disqualified and will not be counted.


The Promoter reserves the right to verify the validity of entries and entrants (including an entrant’s identity and registration with the London Marathon) and Friend Miles and to disqualify any entrant who submits an entry that is not in accordance with these conditions of entry, who tampers with the entry process or who submits and entry that the Promoter, in its sole discretion, deems to be offensive, inappropriate, defamatory or otherwise not in keeping with the spirit of the competition. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.


The Promoter’s decision is final and binding in all respects on all entrants. No correspondence will be entered into. Entries that do not comply in full with these terms and conditions will be disqualified. 


Please note that this Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that the information you provide is provided to the Promoter (and its affiliates, associates and agents where applicable) and not to Instagram. 


If the Promoter has grounds to suspect any entrant or third party of cheating, deception or fraudulent or unsportsman-like conduct of any kind (including, without limitation, manipulating the promotion, choice of prize winner(s) or any entry) the Promoter reserves the right (in its sole discretion) to disqualify any entrant, entry or person it reasonably believes to be responsible for, or associated with, such activity. 


Entries may be subject to moderation. The Promoter reserves the right (in its sole discretion) to deem an entry to be ineligible should it contain offensive, inappropriate, obscene, unlawful or otherwise objectionable content. 


As a condition of entry, each entrant irrevocably grants to the Promoter a non-exclusive perpetual worldwide licence to use and exploit all intellectual property rights (including without limitation, copyright) in and to their entry (“Work”) and consents to the Promoter doing (or omitting to do) any acts in respect of the Work which may otherwise constitute an infringement of the entrant’s moral rights. For the avoidance of doubt, the Promoter may use all or any part of an entrant’s Work(s) for any purposes at its discretion, including, without limitation, using the entrant’s Work(s) for promotional, marketing or publicity purposes, whether in respect of this promotion, the Promoter, or otherwise. Each entrant warrants to the Promoter that the Work submitted is an original work of the entrant which does not infringe any rights of any third party. A breach of the warranty set out in this condition will result in the entrant’s entry being invalid. In addition, each entrant indemnifies the Promoter against all loss, damages and costs incurred by the Promoter arising from that entrant’s breach of the warranty set out in this condition..


The Promoter reserves the right to amend these terms and conditions at any time.

Personal details:


The Promoter will use each winner’s, and each entrant’s, personal details for the purpose of administering this Promotion. Your personal information may be disclosed to or collected via a third party, Fast Track Agency for the sole purpose of conducting this Promotion on our behalf and always subject to our privacy policy. Please see our Privacy Policy at for further details.


If you have opted in, the Promoter (and their respective business partners if applicable) may also use the details you give us to contact you for marketing purposes by post, email and/or SMS.


The winners agree to allow the Promoter to use their name and likeness for advertising and publicity purposes without additional remuneration. The winners may be required to take part in reasonable publicity and PR activity at the Promoter’s request.

English law applies:


This Promotion, and any dispute or claim arising out of or in connection with it (including the prize(s)), shall be governed by and construed in accordance with English law. You irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Promotion (including the prize(s)). 



The Promoter is Lucozade Ribena Suntory Limited whose registered office is 2 Longwalk Road, Stockley Park, Uxbridge UB11 1BA.